Standing in a room of 40 plus real estate agents and I ask a simple question…
How many of you would say that experience is what makes you different from other realtors? About half the agents in the room raised their hands.
Then I asked…
How many of you would say that your customer service is what makes you different from other realtors? Seemed like the other half of agents raised their hands.
So then I asked…
If half the room raised their hand at the same time that you did, is it possible that your experience or customer service does not make you unique at all? I mean, if everyone says they have the best customer service, why should I believe you? Just look at how many hands are raised with yours.
Truth is, these types of “distinguishing” elements DO NOT set you apart. Not even a little.
Maybe we need to think a little past ourselves and actually develop uniqueness based on our customer’s perceived and real issues instead of our lazy fall backs. Just sayin.